About Us
Est 2003
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About Us
The company is located in the Bishoftu City industrial zone, resting on 30,000m2 land, some 30km from the capital Addis Ababa. Since its establishment, the company has been playing a key role in the agro-processing sector by manufacturing organic and healthy products of Prima flour, pasta, macaroni, and biscuits. In doing so, we have employed more than 1100 workers who are skilled professionals, and also created a market opportunity for wheat farmers. By establishing a quality-based production system, Prima food products now have a high market share in Ethiopia.
Our Mission
- Quality Standards: To comply with the highest food-quality standards and respect the harmony between food and nature, ensuring top-quality products for our consumers
- Partnerships: Strengthening consumer loyalty and enhancing efficiency through long-term partnerships, while offering superior products at competitive prices
- Ethical Business Practices: Conducting business constructively and ethically, ensuring mutual profitability for customers, employees, suppliers, and the community
- Conscience in Business: Operating with integrity to benefit all stakeholders
Our Vision
To be a market leader in the food processing industry by expanding our reach into neighboring countries and providing high-quality products that meet our customers' needs.
Our Values
- Quality Without Compromise: A steadfast commitment to delivering products that exceed customer expectations.
- Continuous Improvement: Innovation in products and processes to stay ahead of market trends.
- Respect for People: Valuing our employees and fostering a respectful workplace.
- Integrity and Accountability: Upholding high standards of personal and corporate integrity.
- Social Responsibility: Committed to positively impacting our community.
- Teamwork and Collaboration: Building strong partnerships with stakeholders for shared success.
Our Objectives
- To increase market share: Continuously expand our customer base and distribution channels, increasing sales and market penetration.
- To enhance product range: Introduce new variants and flavors of Prima food products to cater to diverse consumer preferences and expand our product portfolio.
- To improve operational efficiency: Implement advanced manufacturing technologies and processes to streamline operations, reduce costs, and enhance productivity.
- To promote local agriculture: Support wheat farmers by sourcing locally grown wheat, providing fair prices, and contributing to the growth of the agricultural sector.
Some of Our Clients
